Whether you're a developer looking to embed video functionalities into your latest project, or simply a curious viewer interested in how your favorite shows make it to your screen, understanding the differences between broadcasting and streaming is important in today’s media landscape.
As digital media consumption continues to outpace traditional viewing habits, the choice between broadcasting and streaming becomes more than just a technical preference—it’s about delivering an experience that resonates with your audience.
According to Nielsen’s June release of The Gauge, streaming dominates the viewership charts leading by 40%, followed by cable TV (27.2%) and broadcast media (20.5%).
Think of broadcasting as a radio tower transmitting the same song to every radio tuned in. Everyone gets the same signal and listens to the same song at the same time. Streaming, on the other hand, is like a personalized playlist where each listener gets to choose what song to play, when to start it, and even the quality of the audio.
Broadcasting is the distribution of media content to a scattered audience, via any mass communications medium. The distribution works on the principles of the one-to-many communications model.
In simpler words, broadcasting is the transfer of information from a single source to multiple receivers.
Traditional broadcasting uses electronic signals of a specific radio frequency (RF). The process involves converting audio and video signals into electromagnetic waves that are transmitted through the air from a source to a group of recipients. Viewers can tune in on their devices on the same frequency to view the broadcast.
Advances in digital modulation and signal processing have greatly increased the quality and reliability of transmissions, minimized interference, and improved the clarity of audio and video content.
If you’ve used the internet for any period, it’s likely you’ve streamed something. Some of the most widely used apps on the internet are for streaming, whether it be through Netflix, Spotify, YouTube, etc. Streaming is a technology used to deliver content to devices over the internet without having to download the media files. Streaming transmits data, as a continuous flow, which allows the viewers to watch and listen almost immediately without having to wait for a download to complete.
Video on demand
Live streaming
Live sports events are one of the major attractions of streaming. According to Nielsen Fan Insights, 76% of NFL fans and 89% of soccer fans have regularly watched sports on any streaming or online channel this year.
A live stream begins when the user’s device records both audio and video. The data is transformed into a digital format and sent over the internet. The streaming process involves content creation, encoding, packaging, and playback.
Audio and video data is compressed into data packets often called “chunks”. Each packet is a small piece of the file. An audio or video player on the client device takes the flow of data packets, decompresses the data, and sends video data to the display and audio data to the speakers.
Artificial Intelligence (AI) is reshaping broadcasting and streaming by strengthening content delivery and personalization. AI algorithms analyse viewer preferences to recommend tailored content, optimize streaming quality, and automate production processes.
Based on modern trends and predictions, streaming is the easiest and quickest way to access internet-based content. Reed Hastings, the co-founder and CEO of Netflix, once said: "Broadcast TV is like the landline of 20 years ago. It’s still there, but it’s not what people want anymore.”
At FastPix, we focus on delivering seamless video experiences for both broadcasters and streamers. Our live streaming features, such as adaptive bitrate streaming, real-time analytics, and low-latency support, ensure high-quality, uninterrupted streams for any audience.
FastPix empowers you to manage live streams effortlessly while delivering top-notch viewing experiences. Check out our live streaming API and see how it can transform your content delivery.
Broadcasting sends the same content to multiple viewers at the same time through traditional channels like TV or radio, while streaming allows users to watch or listen to personalized content over the internet whenever they want.
Streaming delivers video or audio content over the internet in real-time without requiring downloads. It sends data in small packets, allowing users to watch or listen instantly.
Streaming offers flexibility, allowing users to choose what to watch or listen to, when to start it, and even control playback options like pausing or skipping. It also supports personalized recommendations based on viewer preferences.
Yes, live events like sports, concerts, and gaming sessions can be streamed in real-time. Platforms like YouTube Live and Twitch make this possible with internet-based delivery methods.
Broadcasting examples include PBS and BBC for TV and FM radio stations. Streaming examples include Netflix, YouTube, Spotify, and Disney+ for on-demand and live content.
Broadcasting will likely continue to be used for live events, news, and public services, but it will evolve with more digital features and integrations with streaming services.
Streaming lets you watch or listen to content instantly over the internet without waiting for it to download, while downloading requires you to save the file first before accessing it.